06 Best PPC Strategies for E-Commerce Business

As a seasoned e-commerce marketer, I sensed the earthquake-fast multiplication of online purchases within the last year. The migration of traditional high-street business models to online operations and the addition of startups in the digital space have naturally led to this phenomenon. According to ONS data, internet sales accounted for 34.4 percent of all retail transactions in the first half of 2020, an increasing trend in recent years.

Notably, all businesses are looking for low-cost, high-impact advertising opportunities, especially during challenging times like the recent pandemic. PPC (Pay-Per-Click) marketing is the solution. I have realized that PPC is the perfect choice for companies that desire total command over their performances and budgets.

What is PPC Advertising?

PPC advertising is the sort of marketing in which you pay a small amount of money each time someone clicks on one of your ads. Instead of paying for the expected impressions, you solely need to fork out for the traffic the ads generate. From my experience working in e-commerce businesses, I have realized that Google Ads, Microsoft Advertising, and Facebook Ads are the most popular PPC advertising platforms. Google is preferable to any PPC campaign because of its accessibility and functionality.

Best PPC Strategies for E-Commerce Business

In my opinion, the following are the most effective PPC strategies that e-commerce businesses can use:

1. Choose the Best Advertising Platform

It is always the first thing I like to remind my clients about what their customers are doing and what they want to do before they decide to pick the right platform to advertise their online stores. It is essential to focus on the prime ad platform of your online store. Whenceforth, the target group of your customers and their online activities should be meticulously examined. If your customers are on Facebook, using Facebook ads to target them makes sense. On the other hand, Amazon Advertising was introduced as an advantageous option for businesses that trade their products on Amazon.

2. Consider Local Options First

In e-commerce, you can appeal to customers all over the world, but according to my observations, the emphasis on local aspects can be highly effective. This is particularly important for businesses with physical stores. Local keywords and ads can visibly show potential clients that you are easily available nearby, which is a significant benefit.

3. Target Keywords with Strong Purchasing Intent

From my experience, I observed that these keywords are directly related to purchases and have thus proven essential for e-commerce businesses. These keywords contain only the required information about the customer’s desired product, such as the best or cheapest option and the places or websites to purchase. Therefore, collecting data on those keywords whose users are ready to make a buy is the best strategy for reducing budget and increasing conversion.

4. Leverage Google Shopping

Google Shopping is a must-have for e-commerce businesses. The service is one of the most powerful tools for marketers to engage customers actively searching for products. The first and foremost thing to do publicity-wise is to make product feeds more effective by providing them with high-quality images, strong titles (based on keywords), accurate pricing, and stock information.

5. Use Local PPC to Increase Foot Traffic

Local Inventory Ads have particularly helped physical-location businesses bring in more customers. They can be used to advertise the items you stock to people who live near the business. Furthermore, you can include local intent keywords in your search ads to direct more customers to your store.

6. Review Your Campaigns Regularly

Through my years of experience managing PPC campaigns, I have learned that regular reviewing and optimization can make or break the outcomes. Consistently fine-tune your bids, ad copies, targeting parameters, and other factors to build campaigns with a high success rate. This is an ongoing process that will ensure that the money you have set aside for your ads is utilized in the best way possible.

Final Words

If you remember only one thing from this post, make it this: while bidding on keywords, you should focus on purchase intent to ensure a profitable return on any ad spends. Focus on keeping your consumers coming back for more – this will help you become the go-to retailer for individuals looking to shop online in your niche. if you are looking for the SEO Services in Lahore Feel Free To Contact Us