- Shopify Migration & Development
AUX LED: 40% Increase in Conversion Rate Through WordPress-to-Shopify Migration
How Blue Digital Pixel migrated AUX LED a premier importer of vehicle LED lighting solutions from WordPress to Shopify without losing a single customer record, then optimized the new store for conversions.
The Challenge
AUX LED needed to move an already-running store from WordPress to Shopify a much riskier undertaking than building from scratch, since any data loss or downtime directly hits existing customers and revenue.
Their core problem: they were already spending time creating content that wasn't converting into sales. Competitors in the same niche were running ads and growing fast. They needed to move quickly.
- Migrating an entire live store from WordPress to Shopify
- Transferring customer data, products, and order history without any loss
- Replacing WordPress plugins and theme with Shopify-equivalent apps and a seamless theme
- Poor mobile optimization affecting usability and accessibility on the old site
- Adapting to Shopify's more structured environment vs. WordPress's open-source flexibility
The Challenge
Rather than waiting for the Shopify store to go live, we built the store and set up the paid media campaigns simultaneously. This approach allowed us to launch with ads ready from Day 1, driving traffic as soon as the store went live.
Full Store Migration Migrated the entire AUX LED store from WordPress to Shopify, preserving all customer data, products, and order history.
Website Design & Development Built a user-friendly Shopify store with simplified navigation for better accessibility and ease of use.
Mobile Optimization Increased mobile responsiveness significantly, giving customers a smooth experience across all devices.
Plugin-to-App Replacement Replaced WordPress plugins with Shopify apps offering equal or better functionality, tailored to Shopify's structure.
Key Results
(Note: no written client testimonial was provided on the source page only an embedded video testimonial with no name/title given. Worth pulling a quote from that video or getting a fresh one before publishing.)
— Founder, AUX LED
What Made the Difference
Unlike most agencies that build the store first and only then begin advertising, we executed both processes in parallel. By the time the store launched, our ad creatives had already gone through A/B testing, and the Meta Pixel had accumulated 14 days of valuable learning data. As a result, we reduced the typical 4–6 week learning phase to less than two weeks.
The second key driver was our creative testing strategy. We launched with 12 ad variations during the first week, eliminated the lowest-performing creatives by Day 10, and increased the budget for winning ads by 20% every three days. This data-driven approach to creative optimisation has since become our standard framework for every e-commerce client we work with.
- Treated the migration itself as a project risk to manage, not just a platform swap zero data loss was a stated goal, not an assumption
- Rebuilt navigation and UX from scratch rather than just porting over the old WordPress structure
- Mobile optimization addressed directly, since it was a named weakness of the original site
- Payment system configured to match local compliance requirements as part of the build, not an afterthought
Industry
Beauty / D2C
Country
Pakistan
Duration
90 Days
$1,000 – $2,500/mo
Creative Production
CRO
AUX LED
380%
12k
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Shopify store with Google Shopping + Meta campaigns hit revenue targets in Q1.
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