- Shopify + Performance Marketing
Coverage Skincare: 3.8× ROAS in 90 Days
Coverage Skincare partnered with us to transform its online marketing and maximise advertising performance. Using a data-driven Meta Ads strategy, high-converting creatives, and a fully optimised Shopify store, we achieved a 3.8× Return on Ad Spend (ROAS) in just 90 days.
The Challenge
Although Coverage Skincare offered premium skincare products, its digital marketing lacked structure and consistency. Advertising campaigns generated traffic but failed to deliver profitable returns due to weak targeting, low-converting landing pages, and limited customer data. The brand needed a scalable strategy that could improve ROAS while increasing online sales.
- Low Return on Ad Spend (ROAS)
- Poor audience targeting
- Low website conversion rate
- Inefficient advertising strategy
The Challenge
We audited the brand's customer journey, website performance, competitors, and previous advertising campaigns. This helped us identify conversion bottlenecks and build a performance-focused growth strategy.
We audited the brand's customer journey, website performance, competitors, and previous advertising campaigns. This helped us identify conversion bottlenecks and build a performance-focused growth strategy.
We optimised the Shopify store with faster loading speeds, improved product pages, mobile-first design, stronger trust signals, and a simplified checkout experience to increase conversions.
Our team implemented Meta Pixel, conversion tracking, audience segmentation, and a structured campaign framework. Multiple ad creatives were developed and A/B tested to identify the highest-performing combinations.
Following launch, we continuously analysed campaign performance, paused underperforming ads, scaled winning creatives, refined audience targeting, and optimised the sales funnel. This performance-driven approach resulted in a 3.8× ROAS, stronger customer acquisition, and sustainable revenue growth.
Key Results
"Within three months, our advertising became consistently profitable. The team transformed our marketing strategy, improved our conversion rate, and helped us achieve a 3.8× ROAS while growing sales beyond our expectations."
What Made the Difference
The success of this campaign came from combining data-driven decision-making with continuous optimisation. Instead of relying on guesswork, every campaign was refined using real performance insights, audience behaviour, and A/B testing. By improving the Shopify store, optimising ad creatives, and scaling only the best-performing campaigns, we delivered sustainable growth and achieved a 3.8× ROAS within 90 days.
- Performance-driven Meta Ads strategy
- High-converting Shopify optimisation
- Continuous A/B testing of ad creatives
- Advanced audience targeting & retargeting
- Data-led campaign optimisation and scaling
Project Details
Coverage Skincare
Industry
Beauty / D2C
Country
Pakistan
Duration
90 Days
$1,000 – $2,500/mo
Creative Production
CRO
3.8×
380%
65%
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New website alongside social media marketing — every visitor landed on a high-converting page.
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