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Pros and Cons of Digital Marketing That You Need To Know
Digital Marketing is undeniably considered one of the most effective marketing strategies and is highly in demand for businesses.
Just in case, if you want to get an idea of digital marketing and pursue this career, you can enroll yourself in any relevant course/ program like social media marketing courses, SEO courses, web development courses, graphic designing courses, etc. Here are some important pros and cons of digital marketing that you need to know before stepping into this virtual world.
5 Pros of Digital Marketing
A well-planned digital marketing campaign in which you’ve to reach out to your target audience is much cost-effective. It has to be observed that even after including all the pays of digital marketers is still 50-70 percent less costly than traditional marketing.
· Global/ Massive Audience
In a digital marketing strategy, you can access a massive audience and reach your target audience globally as there is no limit. Whenever someone connects with the digital world, you can reach out to that person easily, regardless of the location and time. Bear in mind, you must have to target a specific demographic otherwise, you may not get results as much as you estimated.
· Trackable Results
With the advancement in digital marketing, you can now use several types of analytics or online tools to track your online marketing. By using such analytics, you get a better sense of your audience, what their demands/ needs are by estimating how they are responding to your ads/ campaigns, or how much time they are spending on your web page, and so on.
· More Brand Interaction
In digital marketing, brand awareness, as well as brand interaction, are crucially important to boost your business. With the invincible power of social media, it has become much easier to interact with your target audience than ever before. The effective you create your brand reputation, the better result you would get.
· Accessible Customer Service
One of the major issues that most consumers face is the inaccessibility to reach out to a certain brand/ company regarding their queries. Through digital marketing, you can expand your customer service. This can help your customer to ask about their particular issues during the sale process or even if they want to give any feedback regarding your services.
3 Cons Of Digital Marketing
As you have a global audience in digital marketing, so it ultimately creates competition. Digital marketing is highly competitive in a sense to build your authority and loyal audience And for that, you have to put yourself in the shoes of your audience to know their pain points and focus on how your services/ product can help them out. No doubt that it is quite challenging to stand out in the crowd and grab the attention of your target audience.
· More Time-Consuming
One of the major drawbacks of digital marketing is that it is very time-consuming. To make effective brand awareness, the biggest investment you make is the time that you are willing to spend on digital marketing. According to data compiled by Social Media Today, more than 60% of digital marketers report that they spend at least 6 to 11 hours per day on their digital marketing strategies.
· Negative Feedback Or Public Reaction
Let’s face it. In digital marketing, you don’t only get positive feedback from your audience, but also complaints or negative feedback publicly. It happens for two reasons. One is that your customer faces certain issues with your service and s/he complains. In another case, some folks e.g. scammers or spammers try to damage your brand reputation. So you have to be aware of them and know how to handle such situations.
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